Baker, Michael <br/><br/>
Product strategy and management. 

 - 2nd ed. 
 - ix,541p.:ill.  23cm. 
<br/><br/> Includes reference & index 
<br/><br/><label>ISBN: </label>978-981-06-9850-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products-Management-Case studies.<br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>658.56 B168 2008