TY  - BOOK
AU  - Baker, Michael
AU  - 
AU  - Hart, Susan.
TI  - Product strategy and management
SN  - 978-981-06-9850-8
U1  - 658.56 B168 2008 
CY  - Singapore
PB  - Pearson Education South Asia.
KW  - New products-Management-Case studies
KW  - Product management
N1  - Includes reference & index
ER  -