Bovee, Courtland L. <br/><br/>
Contemporary advertising. 

 - 5th ed. 
 - xxxi, 716 p,  27cm. 
<br/><br/> Includes references 
<br/><br/><label>ISBN: </label>0-256-09196-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1 B669 1994