TY  - BOOK
AU  - Bovee, Courtland L.
AU  - Arens, William F. jt author
AU  - 
AU  - Series.
TI  - Contemporary advertising
SN  - 0-256-09196-X
U1  - 659.1 B669 1994 
CY  - Homewood, Illinois
PB  - Irwin.
KW  - Advertising
N1  - Includes references
ER  -