TY  - BOOK
AU  - Dwyer, F. Robert
AU  - Series.
AU  - Tanner, John F.
AU  - 
TI  - Business marketing: connecting strategy, relationships, and learning
SN  - 007-124438-7
U1  - 658.8 D993 2006 
CY  - Boston
PB  - McGraw Hill.
KW  - Marketing
ER  -