Ferrell, O.C. <br/><br/>
Marketing strategy:   text and cases. 

 - 7th edition 
 - xviii, 556p. (pb)  27cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>978-981-4834-61-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 F413 2019