TY  - BOOK
AU  - Ferrell, O.C.
AU  - 
AU  - Hartline, Michael D.
TI  - Marketing strategy: : text and cases
SN  - 978-981-4834-61-2
U1  - 658.8 F413 2019 
CY  - Singapore
PB  - Cengage Learning Asia.
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes index
ER  -