Zikmund, William G. <br/><br/>
Exploring marketing research. 

 - 4th ed. 
 - 834p. (hb)  26cm. 
<br/><br/> Includes Appendix and Index 
<br/><br/><label>ISBN: </label>0-03-051562-9 
<br/><br/><label>Dewey Class. No.: </label>658.8072 Z64 1991