TY  - BOOK
AU  - Holbert, Neil Bruce
AU  - 
AU  - Speece, Mark W.
TI  - Practical marketing research: an integrated global prerspective
SN  - 0-13-145954-6
U1  - 658.8072 H691 1993 
CY  - New York
PB  - Prentice - Hall.
KW  - Marketing
KW  - Research
ER  -