TY  - BOOK
AU  - Kaser, Ken
AU  - 
TI  - Advertising and sales promotion
SN  - 978-981-4687-37-9
U1  - 658.82 K191 2017 
CY  - Singapore
PB  - Cengage Learning.
KW  - Sales promotion
KW  - Advertising
N1  - Includes index
ER  -