Kaser, Ken <br/><br/>
Sports and entertainment marketing. 

 - 4th ed. 
 - 440p.  ill  28cm. 
<br/><br/> Glossary and index 
<br/><br/><label>ISBN: </label>978-1-337-90402-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Performing arts--Marketing--Study and teaching (Secondary).<br/>Sports--Marketing--Study and teaching (Secondary).<br/>Entertainment events--Marketing--Study and teaching (Secondary).
<br/><br/><label>Dewey Class. No.: </label>796.0698 K151 2019