TY  - BOOK
AU  - Kaser, Ken
AU  - 
AU  - Oelkers, Dotty Boen.
TI  - Sports and entertainment marketing
SN  - 978-1-337-90402-5
U1  - 796.0698 K151 2019 
CY  - Boston
PB  - South-Western Cengage Learning.
KW  - Performing arts
KW  - Marketing
KW  - Study and teaching (Secondary)
KW  - Sports
KW  - Entertainment events
N1  - Glossary and index
ER  -