TY  - BOOK
AU  - Keller, Kevin Lane
AU  - 
TI  - Strategic brand management: building, measuring, and managing brand equity
SN  - 978-981-0697-40-2
U1  - 658.827 K29 2009 
CY  - Singapore
PB  - Pearson/Prentice Hall.
KW  - Brand name products management
N1  - Includes index
ER  -