Loudon, David L. <br/><br/>
Consumer behavior:  concepts & applications. 

 - 3rd ed. 
 - x, 726 p.;  24cm. 
<br/><br/><label>ISBN: </label>0-07-038764-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer--Case studies.<br/>Consumer.
<br/><br/><label>Dewey Class. No.: </label>658.834 L926 1988