TY  - BOOK
AU  - Loudon, David L.
AU  - Series.
AU  - Della Bitta, Albert J.
AU  - 
TI  - Consumer behavior: concepts & applications
SN  - 0-07-038764-8
U1  - 658.834 L926 1988 
CY  - New York
PB  - McGraw-Hill.
KW  - Consumer
KW  - Case studies
ER  -