Kinnear, Thomas C. <br/><br/>
Marketing research:  An applied approach. 

 - 4th ed. 
 - xxi,856p.:tabs  25 cm. 
<br/><br/><label>ISBN: </label>0-07-034757-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing- Management.<br/>Marketing- research.
<br/><br/><label>Dewey Class. No.: </label>658.83 K623 1991