TY  - BOOK
AU  - Kinnear, Thomas C.
AU  - Series.
AU  - Taylor, James. jt. author
AU  - 
TI  - Marketing research: An applied approach
SN  - 0-07-034757-3
U1  - 658.83 K623 1991 
CY  - New York
PB  - McGraw Hill.
KW  - Marketing- Management
KW  - Marketing- research
ER  -