Kotler, Philip <br/><br/>
Principles of marketing. 

 - 7th ed. 
 - xviii, 712p.: tabs  28cm. 
<br/><br/><label>ISBN: </label>0-13-228685-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 K848 1996