TY  - BOOK
AU  - Kotler, Philip
AU  - 
AU  - Armstrong, Gary. jt. auth.
TI  - Principles of marketing
SN  - 0-13-228685-8
U1  - 658.8 K848 1996 
CY  - Upper Saddle River, N.J.
PB  - Prentice - Hall.
KW  - Marketing
ER  -