TY  - BOOK
AU  - Kotler, Philip
AU  - 
AU  - Roberto, Eduardo L.
TI  - Social marketing: strategies for changing public behavior
SN  - 0-02-918461-4
U1  - 658.8 K874 1989 
CY  - New York
PB  - The Free Press.
KW  - Social marketing
N1  - Includes bibliog. ref. & index
ER  -