TY  - BOOK
AU  - Kuczmarski, Thomas D.
AU  - 
TI  - Managing new products: Competing through excellence
SN  - 971-08-4306-0
U1  - 658.575 K952 1988 
CY  - Manila
PB  - National Book Store.
KW  - Marketing
KW  - New products
KW  - Product management
ER  -