TY  - BOOK
AU  - Marshall, Greg W.
AU  - 
AU  - Johnston, Mark W.
TI  - Marketing management
SN  - 978-007-128865-1
U1  - 658.8 M367 2010 
CY  - New York
PB  - McGraw Hill.
KW  - Marketing
KW  - Management
N1  - Includes bib. ref & index
ER  -