TY  - BOOK
AU  - Marshall, Greg W.
AU  - 
AU  - Johnston, Mark W.
TI  - Marketing management
SN  - 978-1-260-08499-3
U1  - 658.8 M355 2019 
CY  - New York
PB  - Mc Graw Hill Education.
KW  - Marketing management
KW  - Marketing- Management
N1  - Includes index
ER  -