McKenna, Regis <br/><br/>
Relationship marketing :  successful strategies for the age of the customer. 

 - xiii, 242p.  23cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0-201-62240-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High technology--Marketing.<br/>Marketing.<br/>Customer service.
<br/><br/><label>Dewey Class. No.: </label>658.812 M155 1991