TY  - BOOK
AU  - McKenna, Regis
AU  - 
TI  - Relationship marketing: successful strategies for the age of the customer
SN  - 0-201-62240-8
U1  - 658.812 M155 1991 
CY  - New York
PB  - Addison-Wesley Pub.Company.
KW  - High technology--Marketing
KW  - Marketing
KW  - Customer service
N1  - Includes index
ER  -