Nylen, David W. <br/><br/>
Advertising:   planning, implementation, & control. 

 - 3rd ed. 
 - 700p. (pb)  23cm. 
<br/><br/> Includes Glossary & Index 
<br/><br/><label>ISBN: </label>0-538-19590-8 
<br/><br/><label>Dewey Class. No.: </label>659.111 N99 1986