TY  - BOOK
AU  - Nylen, David W.
TI  - Advertising: : planning, implementation, & control
SN  - 0-538-19590-8
U1  - 659.111 N99 1986 
CY  - Cincinnati, Ohio
PB  - South-Western Pub. Co.
N1  - Includes Glossary & Index
ER  -