Palmer, Adrian <br/><br/>
Principles of services marketing. 

 - 3rd ed. 
 - xvi, 516 p.  24cm. 
<br/><br/> Includes references 
<br/><br/><label>ISBN: </label>0-07-709748-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries-marketing.<br/>Marketing -management.
<br/><br/><label>Dewey Class. No.: </label>658.8 P183 2001