TY  - BOOK
AU  - Palmer, Adrian
AU  - 
TI  - Principles of services marketing
SN  - 0-07-709748-3
U1  - 658.8 P183 2001 
CY  - London
PB  - McGraw - Hill.
KW  - Service industries-marketing
KW  - Marketing -management
N1  - Includes references
ER  -