Parmerlee, David <br/><br/>
Developing succesful marketing strategies. 

 - xvi,192p. (American Marketing Association marketing toolbox)  28cm. 
<br/><br/><label>ISBN: </label>0-658-00132-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management -data processing.
<br/><br/><label>Dewey Class. No.: </label>658.800285 P253 2000