TY  - BOOK
AU  - Parmerlee, David
AU  - Series.
AU  - 
TI  - Developing succesful marketing strategies
SN  - 0-658-00132-9
U1  - 658.800285 P253 2000 
CY  - Lincolnwood, Il.
PB  - NTC Business Books.
KW  - Marketing management -data processing
ER  -