Perreault, William D. <br/><br/>
Basic marketing:  a global managerial approach. 

 - 15th ed. 
 - xli, 793p.  15th ed. 
<br/><br/><label>ISBN: </label>0-07-252523-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 P455 2005