Perreault, William D. Jr. <br/><br/>
Essentials of marketing:  A marketing strategy planning approach. 

 - 13th ed. 
 - xxxix, 640 p.  27 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>978-1-259-01030-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 P455 2012