Abad, Jenny <br/><br/>
Marketing management:   Knowledge and skills :   text analysis cases plans. 

 - 3rd ed. 
 - xvi, 943p.:tabs.  25 cm. 
<br/><br/><label>ISSN: </label>0-256-09225-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing- Management- Case studies.<br/>Marketing- Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 P441 1992