TY  - BOOK
AU  - Abad, Jenny
AU  - 
AU  - Donnelly, James H. jt. author
TI  - Marketing management: : Knowledge and skills 
SN  - 0-256-092
U1  - 658.8 P441 1992 
PB  - Irwin.
KW  - Marketing- Management- Case studies
KW  - Marketing- Management
ER  -