Pride, William M. <br/><br/>
Marketing:Basio concepts and decisions. 

 - 2nd ed. 
 - xxiii,754p.  26 cm. 
<br/><br/><label>ISBN: </label>0-395-28059-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 P946 1980