TY  - BOOK
AU  - Pride, William M.
AU  - 
AU  - Ferrell, O.C.
TI  - Marketing:Basio concepts and decisions
SN  - 0-395-28059-1
U1  - 658.8 P946 1980 
CY  - Boston
PB  - Houghton Mifflin.
KW  - Marketing
ER  -