Roberto, Eduardo L. <br/><br/>
Applied marketing research for data based marketing decisions. 

 - 292p.  22 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>971-113-064-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Decision making.<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.8072 R54 1987