Sissors, Jack Z. <br/><br/>
Advertising media planning. 

 - 6th ed. 
 - xviii, 445p.  23cm. 
<br/><br/><label>ISBN: </label>0-8442-1563-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.
<br/><br/><label>Dewey Class. No.: </label>659.111 Si84 2002