TY  - BOOK
AU  - Sissors, Jack Z.
AU  - 
AU  - Baron, Roger B.
TI  - Advertising media planning
SN  - 0-8442-1563-5
U1  - 659.111 Si84 2002 
CY  - Chicago
PB  - McGraw Hill.
KW  - Advertising media planning
ER  -