Smith, Paul Russell  1957- <br/><br/>
Marketing communications:  an intergrated approach. 

 - 4th ed. 
 - xvi, 696p.: ill.  25cm. 
<br/><br/><label>ISBN: </label>0-7494-4265-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802 Sm656 2004