TY  - BOOK
AU  - Smith, Paul Russell
AU  - 
AU  - Taylor, Jonathan, 1956.
TI  - Marketing communications: an intergrated approach
SN  - 0-7494-4265-4
U1  - 658.802 Sm656 2004 
CY  - London
PB  - Kogan Page.
KW  - Communication in marketing
ER  -