Thomas, Robert J. <br/><br/>
New product development :  managing and forecasting for strategic success. 

 - xiv, 352p. (hbk)  26cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0-471-57226-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Marketing--Forecasting.<br/>New products--Management.
<br/><br/><label>Dewey Class. No.: </label>658.575 T454 1993