TY  - BOOK
AU  - Thomas, Robert J.
AU  - 
AU  - Series.
TI  - New product development: managing and forecasting for strategic success
SN  - 0-471-57226-8
U1  - 658.575 T454 1993 
CY  - New York
PB  - John Wiley & Sons.
KW  - New products
KW  - Marketing
KW  - Forecasting
KW  - Management
N1  - Includes index
ER  -