TY  - BOOK
AU  - Thompson, Arthur A. Jr.
AU  - Gamble, John.
AU  - 
AU  - Strickland, Alonzo J.
TI  - Crafting and executing strategy: the quest for competitive advantage concepts and cases
SN  - 0-07-124917-6
U1  - 658.4012 T482 2005 
CY  - Boston
PB  - McGraw Hill.
KW  - Strategic planning- case studies
KW  - Strategic planning
ER  -