Trout, Jack <br/><br/>
Differentiate or die :  survival in our era of killer competition. 

 - x, 230p. (hbk)  23cm. 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>0-471-35764-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Marketing.<br/>Advertising--Brand name products.<br/>Competition.
<br/><br/><label>Dewey Class. No.: </label>658.8 T861 2000