TY  - BOOK
AU  - Trout, Jack
AU  - Rivkin, Steve, 1947-
AU  - 
TI  - Differentiate or die: survival in our era of killer competition
SN  - 0-471-35764-2
U1  - 658.8 T861 2000 
CY  - New York
PB  - John Wiley & Sons.
KW  - Brand name products
KW  - Marketing
KW  - Advertising
KW  - Competition
N1  - Include index
ER  -