Zikmund, William G. <br/><br/>
Marketing. 

 - 6th edition 
 - viii, 865 p. (pb)  28cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0-538-88216-6 
<br/><br/><label>Dewey Class. No.: </label>658.8 Z64 1999