TY  - BOOK
AU  - Harvard Business Review
TI  - Consumer Marketing Strategies
SN  - 0-87584-283-6
U1  - 658 C766 1991 
CY  - Boston, MA
PB  - Harvard Business Press.
KW  - Marketing-strategies-address. essays, lectures
KW  - Consumer-strategies-address, essays, lecturers
N1  - Includes references
ER  -