Cases in marketing management and strategy:   an Asia-Pacific perspective. 

 - xi, 507 p.: ill  25cm. 
<br/><br/> Includes references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia--Case Studies.<br/>Markrting--Management--Case studies--Asia
<br/><br/><label>Dewey Class. No.: </label>658.80095 C268 1996